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Play Button Webinar | July 2025

The 40-hour firm: Work less, earn more with a subscription business model

Are you trapped in long hours and high stress? In this webinar, Shannon Vincent, founder of Renew Group, will show you how to transition your firm to a "40-hour" model. You'll learn about the Pareto principle for profit analysis, outline minimum + target pricing, identify client selection criteria, and design an optimal service mix ("productizing") to create a better business model for your firm.

About the webinar

Most accounting firms are trapped in an outdated, reactive model—long hours, high stress, living in the gap of the work that needs to be done, and dealing with a constant struggle of staffing issues. The solution isn’t found by tinkering around at the edges. What’s needed is a transformation of your business model—pricing, services, target client definition, bespoke metrics, and goals—to create a firm and team that works. This deadline-driven, reactive model has had a deleterious impact on individual firms and the profession at large by letting clients define working relationships, making firm workers bear the burden of long hours, transactional relationships, and leaving good clients with poor service. But there is a better way. Join us for this webinar that will outline how many firms have converted many of their clients to a better business model to alleviate these lasting problems, as well as simple steps to transform your firm quickly and with managed risk. 

About the speaker

Shannon Vincent has dedicated his entire career to working with accountants in various capacities. His career began at KPMG in San Francisco. Shannon moved on to specialize in high net worth individuals and emerging growth businesses for two well-known San Francisco-based regional accounting firms. Shannon then spent six years at RANONE, an international consulting company, with two years as the Chief Operating Officer of a 10MM business unit. Since 2001, Shannon has consulted with Top 100 firms to Sole Practitioners, helping them create sustainable and profitable businesses. He has developed impactful content, products, and systems for accountants, including co-founding ReNew Group with Colin Dunn and co-developing the industry-leading lead generation solution for accountants, TRUST. Shannon has recently acted as a Coach and Strategic Thought Partner to a range of accounting businesses in the United States, including consulting on growing their firms, succession plans, improving profits, and quality of life. Shannon received a Bachelor’s degree in Economics with an emphasis in accounting from the University of California, Santa Barbara, and now resides in the San Francisco Bay Area. He is relentless in the pursuit of maximizing the performance of every firm he consults with and coaches.

Speakers